We observed in this survey IR teams’ significant engagement with debt investors and rating agencies, driven by respondents in Latin 62.7% America (53.3% and 62.7%, respectively) and Western Europe (51.6% and 38.7%, 53.3% RATING DEBT AGENCY respectively). By sector, Energy (both 55.0%), INVESTOR RELATIONS 51.6% Financials (52.2% and 60.9%) and Consumer RELATIONS DEBT 38.7% Staples (42.9% and 57.1%) companies showed INVESTOR RATING RELATIONS AGENCY a strong focus on communications with their RELATIONS debt investors and rating agencies, respectively. GLOBAL Which of the following are the responsibilities of the investor ASIA LATIN NORTH WESTERN relations department? PACIFIC AMERICA AMERICA EUROPE ENHANCED ESG/CSR communication with investors 71.3% 74.1% 74.7% 71.4% 67.7% Competitive analysis 63.9% 64.7% 50.7% 73.8% 35.5% Rating agency relations 40.7% 31.7% 62.7% 33.3% 38.7% Debt investor relations 38.8% 23.7% 53.3% 40.5% 51.6% Employee engagement 19.3% 23.0% 14.7% 23.8% 12.9% TRADITIONAL Financial disclosure development and reporting 75.9% 69.8% 94.7% 69.0% 77.4% Retail investor engagement 66.8% 70.5% 65.3% 59.5% 90.3% Engagement with investors and/or advisors 63.3% 55.4% 56.0% 76.2% 80.6% on proxy and voting Proxy and voting strategy 33.9% 32.4% 41.3% 26.2% 61.3% 8

Global Trends in Investor Relations - Page 10 Global Trends in Investor Relations Page 9 Page 11