ESG ETFs are (sort of) living up to the hype. ESG and sustainability are some of the hottest topics in asset management. Total ESG fund lfows (active funds and ETFs) in the US reached $137.3 billion in 2019, a 4x increase from the previous year. The percentage of issuers that have or intend to launch ESG ETFs rose over 4x from last year while investor demand increased 1.5x, but off low bases. 40 35% 35 30 25% 25 20 16% 15 8% 10 5 0 Issuer Investor 2019 2020 6